• Acclaimed National Motivational Speaker
  • Committee Chair & Host – Wilmington Police Department Endowment Fund
  • Official Runway Coach – Mrs. International, Miss International & Miss Teen International
  • 2 –Time Eagle U Leadership Graduate
  • American Leadership Institute Biblical Leadership
  • Marketing Volunteer 514 Revolution
  • 3 – Time Beauty is Power Seminar Keynote Speaker
  • 8 – Time StandOut Miss USA/Miss Teen USA Keynote Speaker
  • United Nations Millennium Developmental Goals Conference Speaker
  • NGEO Fabric Conference Guest Speaker – Tokyo, Japan
  • Department of Defense Red Ribbon Week Guest SpeakerType your paragraph here.


  • Heath Management Honorary Doctorate – Virginia University of Lynchburg
  • Business Management Honorary Doctorate – American Leadership Institute & Seminary
  • 26 years of distinguished service in the U.S. Army
  • Retired Command Sergeant Major – U.S. Army
  • U.S. Army Sergeant Major Academy
  • A.M.F.P.T. Certification
  • 1st Sergeant Course
  • Phase II Advanced Non-Commission Officer Course
  • Primary Leadership Course
  • Master Fitness School
  • Central School of Theology
  • Nuclear, Biological & Chemical Warfare School
  • Repel Master School
  • Jungle Expert School – Panama

Chelsea Cooley

Miss USA 2005 & Top 10 Finalist at Miss Universe


Her Approach:


For the past 10 years, Toned to Win has been internationally consulting and coaching clients on how to overcome obstacles in life. In doing so, they have elevated people to become their best selves, which in turn had translated into paramount success for their clients.
With over 40 years of combined Leadership Training, Chelsea and A.T. take a passionate, no-nonsense approach to surfacing their clients’ needs to best assess the solution to their problems. Being in the business of changing people’s lives, they have continually focused on the healthy balance of one’s outer and exterior appearance and perspective. Finding harmony, peace and purpose within, leads to the best frame of mind to tackle everyday life and goals. From Miss USA’s to American Idol Winners, Reality TV Stars and Corporate Businesses to Professional Athletes from every spectrum, everyone has an obstacle that they must overcome. Their life’s passion is helping them overcome that obstacle and realize their full potential.


  • Advanced Non-Commission Officer Course
  • Cadre Training Course
  • 101st Airborne Division Air Assault School
  • Battalion Training Management Course
  • Basic Non-Commission Officer Course
  • 8-Time National and World Record Holder in Power Lifting
  • United States Meritorious Service Medal
  • Army Achievement Medals
  • Virginia Army National Guard Bronze Star
  • Expert Infantry Badge
  • Perfect Plate Inventor
  • Air Assault Badge
  • Jungle Expert
  • Honorary Member – 4th (Volunteer) Battalion Royal Regiment of WalesType your paragraph here.

With over 30 years of experience in fitness training and leadership, A.T. has worked with over 10,000 clients that have won Miss USA, Miss America and American Idol. Thousands have won local, state and national pageant and fitness titles, appeared on Survivor, the Amazing Race, Baywatch and Face Off. A.T.’s clients have graced the pages of Seventeen, Harper’s Bazaar, People, US Weekly and InStyle Magazine. His clientele has modeled for Victoria’s Secret and has been signed with Wilhelmina, NEXT Models, Click and Ford agencies in NYC, L.A. and Miami. As a Command Sergeant Major in the United States Army, A.T. oversaw over 100,000 soldiers implementing new tactics, the Master Fitness Program and specialty training. Trained by the top doctors and Olympians in the world, A.T. garnered peak leadership and health education at UCLA. As such, he was a member of the Barcelona Olympics Training Staff. Having been an 8 – Time World Record Holder in Power Lifting, A.T. has successfully trained 47 national and world record holders. Transforming a person’s mind is the first step into helping them accomplish their goal. With years of mental toughness training, A.T. utilizes his leadership skills to elevate people to their desired level of success.

  • Miss USA 2005
  • Top 10 Miss Universe
  • Employed by Donald Trump
  • Donald Trump is her personal Mentor
  • Raised over $22.8 Million for Breast & Ovarian Cancer
  • Vice Chairman – Friends for Good Health
  • United Nations Millennium Developmental Goals Award Recipient
  • United Nations Millennium Developmental Goals Athletes & Artists Committee Member
  • Stars of the South Recipient
  • Co-Author, Perfect Plate Diet Book
  • Certified ASFA Fitness Trainer
  • 4 – Time Sponsorship Chair & Host – Red Dress Initiative

Dr. AT Dunn

Ret. Command Sergeant Major

Chelsea Cooley is Miss USA 2005 & Top 10 Finalist at Miss Universe. Hailing from North Carolina, she is the first woman from her state to take this national title. For her year, Chelsea traveled the country as a National Spokesperson for Breast and Ovarian Cancer Research and Awareness raising over 22.8 million dollars for her platform. As Miss USA, Chelsea resided in New York City and worked for Donald Trump. He is currently her official mentor, reviewing all of her business projects. 8 years ago, she Co-Founded and has been the President of the image consulting firm, Toned To Win, where she has trained thousands – state titleholders, Miss USA’s, Miss Teen USA’s, NASCAR teams, Professional Athletes, International Models, Corporations and Star Talent on CMT’s Sweet Home Alabama and the Emmy-winning reality shows, Survivor and The Amazing Race. An entrepreneur, philanthropist, certified ASFA fitness trainer, event planner, keynote speaker, life coach and consultant, Chelsea focuses her company to incorporate multi-faceted areas of cutting - edge health and well-being training, life coaching and leadership retreats.

How you feel about yourself will be a direct reflection as to how well you perform in everyday life and in high pressure situations. Chelsea’s life coaching skills tap into the very core of who you are. Self - Assessment Tests and Stress Management Outlines are great initial indicators of where a person is at. By taking an introspective look at who you are, where you’ve been and where you want to be, we can help you accurately define your purpose and passion. Everyone has a story….but not every has told it yet.Type your paragraph here.